Shepard Fairey, a Los Angeles-based street artist and propaganda engineer, has gotten a lot of attention for donating his red-white-and-blue Barack Obama design to the Illinois senator’s presidential campaign. The “Hope” posters are everywhere, including bumper stickers and windows all over Santa Fe (I saw two posters in the windows of a house next to the County Clerk’s office on my way to cast my early vote on Tuesday).
There have of course been lots of copycat designs showing up and even our sister paper in Portland, the Willamette Week, is on the bandwagon: They used a Fairey-inspired Palin portrait with the word NOPE across the bottom for the front cover of their Oct. 15th endorsement issue.
Here in Santa Fe, the local chapter of IATSE (International Alliance of Theatrical Stage Employees) on Cerrillos Rd. is using Fairey’s work to advertise for their own political endorsements. Along with a blow-up of the original Obama poster (the union googled the image and had it printed fairly cheaply), the front of their building boasts a big Fairey-inspired poster of Third Congressional District candidate Ben Ray Lujan with the word ESPERANZA (that’s Spanish for “hope,” gringos). This is cool, but the folks at the IATSE tell SFR their PAC paid a graphic designer (whose name was not provided to us) $1,000 for the design.
That’s a lot of money for someone to copy another artist’s design (and for a PAC to pay for a poster!) So what does Mr. Fairey think about all this? SFR couldn’t reach him for a comment, but we did find this interview by NPR’s Farai Chideya. Chideya asks, “Do you ever feel that people have crossed a line with the use of your image, that the way in which people have decided to replicate it or alter it is something that you’ve got to put a stop to, and can you put a stop to it?” Here’s what Fairey has to say about it:
My objective in creating the image was just to make people curious about Obama, they would check him out further and see his merits the way I see them hopefully, and I’ve put every dime that I’ve made from Obama posters and art back into either making more materials or donating to the campaign up to the legal limit. However there are some people who are making bootlegs and they’re just pocketing the money. I try to spend my time doing positive things but I don’t think that’s right so I’ve tried to at least get the worst offenders selling shirts in airports and things like that and have them divert some of their profits back to the Obama campaign, not to me. Really what I think all the knock-offs, bootlegs, parodies say is how much the image has resonated and how much it has become a reference point, a symbolic reference point. In that sense I’m very happy that people care to riff off of it, and really all is forgiven if Obama gets elected.
Fairey also says that when he sold the initial run of posters he decided to sell them “for less than I sell my usual posters figuring that maybe a partisan image would have a lower demand and immediately, not only did the image go viral, but it was being sold on eBay for between $1,000-$5,000, when I sold the initial print run for $45 each.” Fairey might not be too happy to learn someone got paid a thousand smackeroos for a mere copy of his design–but then again, if he was too busy to take our call, he probably would’ve been too busy to take IATSE’s. (WWeek also paid an artist-who-is-not-Fairey for their design: Barry Stock.)
On another interesting note, according to animalnewyork.com, earlier this year Fairey threatened to sue the graphic designer Baxter Orr for selling parodies of his designs, in particular a spoof on his famous Obey Giant design, in which Orr replaces the wrestler’s mouth with a surgical mask. In an official statement, Fairey says:
This graphic is a registered trademark and I selectively enforce this trademark based on the nature of the infringement. Frequently I do not respond negatively to parodies of Obey because I feel the artist doing the parody is philosophically aligned with Obey and parody is a valid part of pop culture dialog. I use parody and tribute often in my own work, so I obviously believe there is value to both…Orr’s infringement is being pursued more because of his all around exploitative tendencies and foul nature rather than the seriousness of this specific infringement.
Reported by Erin Brooks